Leica: Luxury Timepieces
Leica Camera, the German brand used by famed photographers like Diane Arbus, Henri Cartier-Bresson and Man Ray, plans to add a new category this fall to its array of meticulously made technical items: luxury watches.
The collection, coming in November, will have two manually wound timepieces: the L1, a time-and-date model priced at 9,900 euros ($11,460) and the L2, with a G.M.T. function, at slightly less than €15,000. Both will be 41 millimeters in diameter and cased in stainless steel. The L2 will also be offered in rose gold.
The watches initially will be sold only at specially chosen Leica boutiques, including the ones in the Mayfair neighborhood of London and West Hollywood, Calif. Wider distribution through select watch retailers is planned for next year, as is an additional model, the L3.
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